The Business Genome Project
Was working out in the gym today listening to the November edition of Fast Company on my iPod and I was suddenly immersed in the debate between the reality of gene sequencing versus the hype and the promise that was sold to the public. Heavy stuff.
However, pondering this further, I started musing about the possibilities of approaching the creation of companies and modification of businesses in the same way. Consider for a second if the same principles, brain power and technology that were used to decode the human genome were applied to specific industries, market-places and businesses? What if you could find the key to unlock the genome of a particular business, could you could genetically modify it to potentially create a super company of the future? Perhaps a bit far-fetched, but at least an idea worth chewing over I thought. After all just look at Pandora and their music sequencing software which takes a leaf out of genome sequencing to help music prediction and the notion of leveraging similar breakthrough approaches to build better businesses isn’t that crazy after all. Perhaps…
After delving into this a little more there appears to be some companies out there already who have thought along similar lines and have tried to establish consultancy practices around such a notion. One such company is http://business-genome.com/. While I like their train of thought, I’m not sure I would bet my last $ on them transforming my business just yet.
So in summary, not sure if this is a flyer or not, but thought it would be a good discussion to get the creative juices flowing! Let me know your thoughts.